Momentous Announces Nationwide Rollout at Target Stores

Momentous announced that its supplements will be available in nearly 600 Target stores nationwide, including in exclusive end-cap displays and on Target’s website, ahead of a complete expansion to all Target stores in October.

Earlier in 2026, the brand was rolled out to over 600 The Vitamin Shoppe locations.

Target will carry 12 Momentous Products, including: Creatine, Creatine Chews (Lemon Lime and Strawberry), Fiber+ (Unflavored and Cinnamon), Omega-3, Magnesium Bisglycinate, Vitamin D3, Iron+, Calcium, L-Theanine, and Ashwagandha, all of which are third-party tested and NSF Certified for Sport. Additional SKUs and flavors will come to shelves before the end of the year.

“From the beginning, our mission at Momentous has been to democratize high performance,” said Jeff Byers, co-founder and CEO of Momentous. “We started by building products trusted by some of the best athletes and teams in the world, and have worked to make that same standard of quality available to anyone who wants to invest in their health and performance. Target is an important next step in that journey, giving us the opportunity to bring Momentous to millions more people in a place that’s already part of their everyday lives. We’ve been very intentional about how and where we expand into retail, and Target was a natural partner. They’re making a meaningful investment in wellness; they share our belief that consumers deserve better products and higher standards, and they give us an incredible platform to make high-quality supplements more accessible than ever.”